A comprehensive look at both consumer and operator perspectives on food allergies and intolerances when eating out, carried out in partnership with Polaris.

Infographic (3 Pages) | Driving big booking during the festive period

Whitepaper | Focus on cannabis (THC and CBD), alcohol and other mood-altering substances

White Paper | Focusing on eating-out and how the cost of living crisis is affecting different demographics in their choices to eat out.

The in depth, consumer trends for activity-led venues report, presented on stage Competitive Socialising: The Power of Play 2024.

Data Analysis | A deep dive into the going out habits across varying demographics, looking at the optimal social marketing tactics, the impact of reviews, and spending habits.

This report highlights how, when thinking of how tech can maximise the customer experience, we first have to start by understanding EXACTLY what ‘problems’ the tech needs to solve

Research Report | Key findings from KAM's most recent Licensee Index research as well as their Pub Roadmap report.

Whitepaper | Understanding Gen Z’s behaviours and attitudes towards UK Hospitality brands

Benchmarking Report | In this report, we uncover valuable insights on demographics, opt-ins, dwell time, average login per user, and more.

Here's a little gift from KAM Insights and HGEM, bringing together all of our Christmas research into one report - the ultimate Xmas guide for hospitality venues. Find out what you can do to really shine during this golden quarter.

As the industry looks ahead to 2024, we surveyed operators to understand the tech they use, the challenges they face, and their strategic future plans to help streamline operations and fuel growth.

In this report, we are proud to introduce a new layer ofinsight that provides a comprehensive analysis of thepercentage increase or decrease in average log-ins per userbased on their marketing opt-in status. We recognise the importance of providing marketers with aclear view of their campaigns' impact on user engagement.

In tough economic times every penny spent counts. The more insight we have and that we can offer into consumer behaviour, the better we are able to help our customers keep the drinks coming and the tills ringing. This report illustrates just how key live sport is to driving footfall and incremental spend for pubs during what can be, quieter midweek evenings.

Recognising the importance of capturing first-party data for understanding guest behaviour, we also understand the significance of providing marketers with valuable insights on their campaigns' impact on user engagement. Guest Wi-Fi plays a crucial role in contributing to operators' marketable databases, enabling post-visit contact and offering personalisation opportunities.

KAM deep dives into the customer visit patterns, trends amongst different age ranges and barriers to entry within the competitive socialising space.

We've collated and analysed 6 months worth of guest feedback data from many brands in the Competitive Socialising sector. This pack will help those brands see how the sector as a whole is performing, along with areas for opportunity to excel further. For the rest of the industry, this pack is helpful to see what is driving this sucess.

Measure customer loyalty and the effectiveness of your marketing efforts by understanding 'what good looks like' in hospitality. Now with a brand-new report, including insight that analyses the impact of marketing campaigns on user engagement.

The report reveals that 78% of consumers are more likely to visit a pub, bar or similar venue if it offers live music. Nearly as many (73%) say they are likely to stay in a venue longer if there is live music, and 76% are likely to buy more drinks. As the cost of living crisis squeezes spending, the report suggests people will prioritise live music when going out. Two thirds (68%) think it provides a great experience with family and friends on a low budget, while 47% say they would be likely to continue visiting venues with live music even if they were short on cash.