Whitepaper | Understanding Gen Z’s behaviours and attitudes towards UK Hospitality brands

No generation is to be ignored or solely prioritised but this report from KAM addresses the differences in attitudes and opinions that ultimately affects how they see and use hospitality. When we look at what influences venue choice, the key elements- quality, range, value for money are still at the top for Gen Z, so there’s no need to reinvent the wheel. What we DO need to do is look at the significant differences in the thoughts and feelings towards technology, alcohol, and diets, that will allow venues to make themselves attractive to this age group.