Purists of Play is a consultancy and development solution for hospitality & leisure businesses and start-ups looking to grow into and enter the social play market.

Purists of Play is a specialist hospitality & leisure development solution run by industry veterans who have worked at every level of the sector.We offer a turnkey solution for early-stage, & new-to-market entertainment-led hospitality & leisure concepts, making it easier & more profitable to create, build, operate & scale. We offer consultancy to those interested in entering the market or developing their existing business. And we have the network to execute the project. We're equally as comfortable working within our clients' supplier network or delivering a complete business, fully funded, outstandingly designed, financially sound, operationally smooth, and fully staffed. With an expertly delivered PR & marketing strategy built in. Purists of Play was founded in 2021 by Alex Lewis, Creative Director & Strategist @ Smith & Devil Creative Studio, Matt Barnwell, Director of Independent Hospitality Solutions, & Brian Thompson, Director of Black Book Leisure Consultancy.Together their development platform offers deep industry knowledge alongside a full suite of best-in-class creative and hospitality services spanning operations, culinary, finance, people, marketing, and design.